You Grew Up. So Did We.

Thanks to a wonderful co-worker bringing this to my attention, I can share with you probably the coolest marketing video out there right now.  

The gist: Internet Explorer has rebranded and updated its services to be hip to the times.

The spin: 90s nostalgia. Using this idea, they're appearing to millennials by showing that not only did 90s children grow up, but so did their favorite, original web browser.

Has this compelled you to use Internet Explorer once again? I, personally, just may have to.

Quote of the Week: December 9

"I realized that just by posting something, I can really influence someone's day."

— Dianna Agron on being active in social media (and her new site You and Me and Charlie) to NYLON Magazine

What is the Internet Anyway?

Perhaps my favorite thing to hit the Internet this year. Enjoy.

Making Viral Work

To promote his new album release last summer, rapper Eminem (of Detroit, Mich.) teamed up with the ShamWow spokesperson, Vince Shlomi, to create a viral marketing video, posing as an infomercial for Recovery (the album).

In order to stand out against the buzz that had been surrounding other upcoming releases from artists like Katy Perry and Drake, this trick Eminem pulled out of his sleeve was just the push his album needed to generate a lot of buzz (and shoot the disc to the top of the charts).

Did it ever. Recovery turned out to be the first album in two years to sell more than 700,000 (hard) copies its first week out and landed the rapper his sixth straight No. 1 album.

Site Video

So I just finished shortening and editing the SIP video to put on the site and I am pretty darn excited about it!!! :) i wonder if I am wanting to make it have the fullscreen option, probably not... it's more for a little bit of background music. I just have to be sure to save the file with high enough quality that it still fits on the SIP site, yet is readable!

Time to do more site work! Wish me luck!!!