Tuesday, February 22, 2011

Product Placement: Going Too Far?

In Britney Spears' newest music video, directed by the "mastermind" behind Lady Gaga's "Telephone," it's almost impossible not to notice the blatant (and shameless) product placement.

Now, I think product placement is generally a brilliant idea and have come to expect it in feature films, but in music videos? For one, it's not a lot of screen time to deal with, so to truly place something well, it's bound to be obvious (and, need I say, distracting).

Did you spot the products? If not, I'll tell you those that I noticed (to name a few): Radiance, Paris Makeup (this one's fuzzy because I couldn't get a good look), PlentyOfFish and Sony. Were you able to spot more?

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