Hot Topic: Vine

Vine is officially the latest buzzworthy social media tool and I love it. Similar to Instagram,  Vine one-ups the photo-sharing app with the awesome ability for users to upload personalized videos (with or without sound) or GIFs. Amazeballs? Totes.

Check out some of the already fabulous creations from hip "socialites" (including me!).

My #firstpost on Vine: 6 sec desk tour! (cc: @vineapp) vine.co/v/bJEtjr0QEmu
— Emily Drake (@DrakeEmily) January 30, 2013

A trip down #Gap advertising memory lane for our #firstpost on Vine. vine.co/v/b5PeYQOLuLj

— Gap (@Gap) January 25, 2013

Dying for a coffee. #magic #vineart #pleaselike vine.co/v/bJwnA9qjYiH

— Ian Padgham (@origiful) January 29, 2013

NARS + Andy Warhol

Isn't it app-tastic? A recent "Profile Makeover" Facebook app from NARS Cosmetics finally brought the art of Andy Warhol to the world of Facebook, thanks to the beauty company's Limited Edition Andy Warhol Collection.

Though a great idea, the app's run has ended with all that's left being the below video. The brilliance of this idea comes from it not only being a "game" of sorts but a game that allows the brand to spread the word through fans in a fun way that doesn't come off as "branded."