Sunday, March 3, 2013

Need SMM Help? Ask a Liar.

TV's been turning to social media over the past few years as a way to help prove the worth of its shows since day-of ratings are becoming less of a "success" indicator. ABC Family's Pretty Little Liars is an excellent example of TV getting it right.

With more than 11.3 million fans total across the three main social networks (Facebook, Twitter, Pinterest), PLL does a great job of not just honoring loyal viewers (through great UGC, such as fan art and fan reactions to "shocking" moments, and sneak peaks) but of creating useful content during the show. An example of during show content involves the show's stars holding "cue cards" that include special reactions to moments from the show or messages that hint at exclusive content, like live Twitter chats. Below is a small gallery of some of PLL's social wins (in my opinion).

Update: The season 3 finale of PLL was the first series to amass 1 million live, airtime tweets.

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