Tuesday, February 12, 2013

Hashtag Fail: Herbal Essences

During Sunday night's Grammy Awards, Herbal Essences debuted a new ad for its classic collections. Though the ad is a good one that takes fans of the hair products back to the glory days of the "Yes, Yes, Yes!" tagline, the attempt at social media tie-in is — in my opinion — an epic fail.

The hashtag #FirstTime has a lot of conversation around it already and is used, most often, in instances unrelated to haircare. Plus, when you see it in the commercial, your immediate reaction goes to something that is most likely NSFW, amiright?

Let me know your thoughts on #FirstTime in the comments.

No comments:

Post a Comment