Thursday, September 1, 2011

TOMS + The Row in Honduras

Fashion designers (and entertainers) Mary Kate and Ashley Olsen were recently on hand for a TOMS Shoes shoe-drop event in Central America. The two spent their time with TOMS staff as well as staff of their own line, The Row, to deliver shoes to children in the area.

I've been a huge fan of these two since childhood and love to see them continuously do amazing things with their fame, fortune and serious business savvy. Naturally, when I found out they had a collection with TOMS I was beyond stoked and have followed the collaboration since. When it comes to branding, TOMS keeps knocking it out of the park (and has recently branched into traditional media over its usual word-of-mouth strategy).

You can find out more about the Honduras shoe drop at the TOMS tumblr.

To purchase items from the TOMS + The Row collection click HERE.

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