Wednesday, September 7, 2011

Chipotle Continues Its Awesome Streak

There are a myriad of reasons to love Chipotle Mexican Grill (I mean, for being fast, the food is pretty good) but the No. 1 reason? The company's Food With Integrity program, which pretty much brings awareness to the fabulous practice of sustainable farming. I mean, this national food chain goes the extra mile to purchase its produce from local farmers throughout the country (kinda like my glorious alma mater, Michigan State University). That's pretty amazing in and of itself.

Now, they've gone even further with this awesome viral pseudo-advertisement displaying Chipotle's beliefs through a sweet cartoon (to a chilling Willie Nelson cover of Coldplay's "The Scientist"). Check out the video below:

Note: If you live in Chicago or will be in the area on October 1, check out Chipotle's FREE Cultivate Chicago festival.

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