Wednesday, June 15, 2011

PR Word of the Day: One-Sheet

One-Sheet (n.): A single document that summarizes a product for publicity and/or sales. Used most often in the entertainment industry.

What spurred my sudden interest in one-sheets might you ask? Well, Harry Potter of course (because let's face it, I'm such a nerd that if there's a Harry Potter article floating around the Internet, I will read it). To the right is the just-released official one-sheet for the final installment of the Harry Potter films, Harry Potter and the Deathly Hallows, Pt. 2. Chilling, no?

For other Deathly Hallows promotional posters click HERE.

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