Simple. Brilliant.

In a brand new marketing ploy, Clorox has jumped into the spotlight with a truly brilliant campaign. How? By capitalizing on the product's basic functionality.

"Bleach It Away" combines clever billboards throughout Las Vegas with a fun digital counterpart for fans to fill-in-the-blank. The downside: In true "What Happens in Vegas" spirit, the phrases some people come up with may be less than ideal... but, hey, it has people talking about Clorox and reaches a new audience. These days, classic brands such as this need to find relevance in a crowded market where consumers will not necessarily have the same brand loyalties as boomers once did.

[Side note: Clorox has quite an impressive Facebook following but not so impressive engagement in the social space — maybe that's their next aim... ;)]