Magnum Ice Cream: Another Case of Clever Marketing

Magnum Ice Cream has arrived in the U.S. market and to kick off its arrival has created Cinema Magnum. The three incredibly fun, artistic and beautiful short films were developed to really help Magnum set the bar as a luxurious ice cream brand "for pleasure seekers." Since I happen to be a huge ice cream fan and fashion connoisseur (the films are directed by Chanel's Karl Lagerfeld and star one of my personal style icons, Rachel Bilson), I've decided to share each of them with you below.


Titled "Art Class"


Titled "Photo Mood"


Titled "Applause"

I know what I'll be purchasing later today . . .